Film Lens
The film examines the work of Edward L. Bernays, who is recognized as the father of public relations. It details how Bernays used psychological principles to shape public opinion and consumer behavior from the early 20th century until his death in 1995. The documentary discusses his innovative propaganda techniques and their application in various contexts, including advertising and political discourse.
In addition to Bernays' biography, the film addresses the ethical implications of his strategies. It considers the potential dangers of misinformation when wielded by skilled communicators. The documentary provides insight into how Bernays' work has influenced modern advertising and the broader societal impact of propaganda.
Why Watch
- •Meet Edward L. Bernays, the father of public relations.
- •Find out how propaganda shaped consumer behavior.
- •See the ethical implications of Bernays' techniques.
Did You Know
•Edward L. Bernays was active from the early 20th century until 1995.
•The film runs for 54 minutes and was released in 2018.
•Bernays applied psychological principles to manipulate public opinion.
Perfect For
Public relations studentsAdvertising professionalsHistory enthusiasts