Deep Dive: Programming the Nation? (2011)
Film Lens

Programming the Nation? is a 2011 documentary by Jeff Warrick that examines subliminal programming in American mass media. The film features interviews with notable figures such as Noam Chomsky and Dennis Kucinich, who discuss the manipulation of public perception by media conglomerates. Chomsky expresses concern over how media can delude the public, leading to irrational choices. The documentary also references Edward Bernays, who applied Freudian theory to marketing, suggesting that marketing is fundamentally about manipulation.
The film presents various perspectives on the impact of subliminal messaging and media influence. Interview subjects like Douglas Rushkoff and Dr. Eldon Taylor discuss the ethical implications of media manipulation, with Taylor citing Bernays' view that marketers have a duty to guide the public towards responsible decisions. The documentary raises questions about the responsibility of media to present diverse opinions and the potential consequences of unchecked media power.
Why Watch
- •Meet Noam Chomsky discussing media manipulation
- •Find out about Edward Bernays' marketing tactics
- •See Dennis Kucinich on media ethics
Did You Know
•Noam Chomsky claims that media aims to delude the public into irrational choices.
•Edward Bernays published his book Propaganda in 1928, influencing marketing ethics.
•The film premiered in New York City from August 19-25, 2011.
•Programming the Nation? features interviews with notable figures like Dennis Kucinich.
Perfect For
Media studies enthusiastsPsychology of advertisingPolitical communication