Deep Dive: Orgasm Inc. (2013)
Film Lens
Orgasm Inc. is a documentary directed by Liz Canner that examines the pharmaceutical industry's attempts to create a drug for female sexual dysfunction (FSD). The film follows Canner as she takes a job editing erotic films for a drug trial at Vivus, a pharmaceutical company aiming to develop a female Viagra. Through her work, Canner gains access to the inner workings of the company and begins to question the motivations behind their pursuit of profit at the potential expense of women's health.
The documentary raises critical questions about the scientific basis of claims regarding female sexuality and the appropriateness of medical treatments for issues that may not be medical in nature. Canner's film critiques the marketing strategies employed by the pharmaceutical industry to convince women they have medical problems that require expensive and potentially harmful treatments. It serves as a commentary on how health, desire, and societal norms are shaped by commercial interests.
Why Watch
- •Find out how Vivus tried to market a female Viagra.
- •See Liz Canner's unique perspective on women's health.
- •Meet the medical industry reshaping views on female sexuality.
Did You Know
•Orgasm Inc. premiered at the Hot Docs Documentary Film Festival in 2009.
•The film has been shown in over 70 film festivals worldwide.
•It was released in U.S. cinemas on February 11, 2011, by First Run Features.
•The New York Times named it a 'Critic's Pick' and praised its insights.
Perfect For
Pharmaceutical industry critiquesWomen's health discussionsDocumentary film enthusiasts