Deep Dive: Joud (2018)
Film Lens

Joud is an experimental film that uses the Qasida poetic form to present an ode to Saudi Arabia. The film covers 15 regions, including Jeddah, Tabuk, Mecca, and Ha’il, showcasing the cultural and geographic diversity of the Kingdom. It emphasizes both archaeological histories and contemporary realities, providing a comprehensive view of Saudi life.
Produced by the King Abdulaziz Center for World Culture (Ithra), the film is directed by Andrew Lancaster and co-directed by Osama Alkhurayji. It is a dialogue-free experience that relies on sound and imagery to convey the transformations within the Kingdom, making it a unique audiovisual exploration of Saudi culture and landscapes.
Why Watch
- •See the diverse landscapes of Jeddah and Mecca.
- •Find out about Saudi Arabia's archaeological treasures.
- •Meet co-director Osama Alkhurayji, a Saudi filmmaker.
Did You Know
•The film covers 15 distinct regions of Saudi Arabia.
•It is produced by the King Abdulaziz Center for World Culture (Ithra).
•The film has a duration of 72 minutes.
•Andrew Lancaster is an award-winning Australian director.
Perfect For
Saudi culture enthusiastsFans of experimental filmsDocumentary lovers