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Deep Dive: Jasper Mall (2020)

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Jasper Mall
Jasper Mall is a documentary that centers on the Jasper Mall in Jasper, Alabama, which has been struggling since its opening in 1981. The film follows Mike McClelland, the mall's superintendent, who oversees security and caretaking as the mall faces declining foot traffic due to the closure of anchor stores like Kmart and JCPenney. The remaining anchor store, Belk, is crucial to the mall's survival, with one shopper expressing concern about its potential closure. The documentary captures the daily lives of around 20 store owners and their challenges in attracting customers. It features regular visitors, such as mall walkers and domino players, and includes events like carnivals and visits from Santa Claus. A subplot involves an interracial relationship between two high school students, illustrating personal connections amidst the mall's decline. As the film progresses, several shops, including Subway and Jewelry Doctor, close or relocate, further emphasizing the mall's struggles.

Why Watch

  • •Meet Mike McClelland, the mall's superintendent.
  • •See the impact of Kmart and JCPenney's closures.
  • •Follow the story of two high school students in love.

Did You Know

•Jasper Mall opened in 1981 and has not been remodeled since.
•The film was shot throughout 2018 and premiered on January 27, 2020.
•The mall lost two anchor stores: Kmart and JCPenney.
•The film has an 88% approval rating on Rotten Tomatoes based on eight reviews.

Perfect For

Mall culture enthusiastsDocumentary fansLocal business supporters