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Deep Dive: General Magic (2019)

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General Magic
General Magic tells the story of a company that was a pioneer in mobile technology, founded in the early 1990s by Marc Porat and Andy Hertzfeld. The film covers the ambitious vision of its founders to revolutionize communication through innovative products. Despite their groundbreaking ideas, General Magic ultimately faced failure, which serves as a cautionary tale about the tech industry's rapid evolution. Through interviews with key figures like Megan Smith and Steve Jobs, along with archival footage, the documentary illustrates how General Magic's legacy continues to influence today's technology landscape. The film reflects on the impact of their innovations on billions of lives and how their story resonates within the realms of entrepreneurship and technological advancement.

Why Watch

  • •Meet Marc Porat and Andy Hertzfeld, tech visionaries.
  • •Find out why General Magic is called the 'greatest dead company'.
  • •See how their innovations shaped modern smartphones.

Did You Know

•General Magic was founded in the early 1990s.
•The documentary features interviews with Steve Jobs.
•The film has a duration of 92 minutes.

Perfect For

Silicon Valley historyMobile technology enthusiastsTech industry failures