Deep Dive: Fresh (2009)
Film Lens

Fresh is a documentary directed by Ana Sofia Joanes that focuses on sustainable agriculture and the individuals transforming America's food system. The film profiles farmers, activists, and entrepreneurs who are moving away from conventional agricultural practices. For example, Joel Salatin in Virginia demonstrates how he maintains a thriving ecosystem for his livestock without artificial fertilizers by closing the nutrient cycle.
The film also features Will Allen at Growing Power farm in Milwaukee, where he converts three acres of industrial wasteland into productive farmland for the local community. Additionally, David Ball in Kansas City redefines the supermarket experience by sourcing produce from a cooperative of local farmers, emphasizing the importance of local food systems.
Why Watch
- •Meet Joel Salatin and his innovative farming methods
- •See Will Allen's urban farming transformation
- •Find out how local cooperatives reshape supermarkets
Did You Know
•Joel Salatin manages his farm in Virginia without artificial fertilizers.
•Will Allen transforms three acres of industrial wasteland in Milwaukee.
•David Ball stocks his Kansas City store with local farmers' produce.
Perfect For
Sustainable agriculture enthusiastsLocal food advocatesUrban farming supporters