Deep Dive: Design Canada (2018)
Film Lens

Design Canada is a 2018 documentary that focuses on the graphic design elements that have shaped Canada's national identity. It features the work of Canadian designers and discusses iconic designs such as the Canadian flag, the Centennial symbol, and the Canada wordmark. The film also covers branding for significant institutions like the National Film Board (NFB) and the Canadian Broadcasting Corporation (CBC).
The film is produced by Greg Durrell, Jessica Edwards, and Gary Hustwit, and includes contributions from notable designers like Massimo Vignelli and Marian Bantjes. With a runtime of 74 minutes, it presents a comprehensive view of how graphic design has influenced modern Canada, showcasing various logos and symbols associated with Canadian culture and history.
Why Watch
- •See the design evolution of the Canadian flag.
- •Meet influential designers like Massimo Vignelli.
- •Find out about the Canada wordmark's history.
- •Discover the branding behind the Montreal Expos.
Did You Know
•The film features the design of the Canadian flag, adopted in 1965.
•It includes the Centennial symbol of Canada, created for the 1967 celebrations.
•The documentary shows branding for the Montreal Expos, active from 1969 to 2004.
•Air Canada's logo was designed by a Canadian graphic designer in the 1960s.
Perfect For
Graphic design enthusiastsCanadian history buffsFans of national identity