Film Lens
Cola Wars covers the rivalry between Coca-Cola and Pepsi, focusing on the 1985 'New Coke' incident. The film details how Coca-Cola, a dominant player in the soda industry for nearly a century, decided to change its flagship beverage's formula. This decision shocked consumers and led to significant backlash, altering the soft drink landscape.
The documentary features interviews with key figures like Roger Enrico and Stuart Elliott, alongside archival footage that illustrates the intense competition between the two brands. It provides insights into Coca-Cola's traditional approach and Pepsi's innovative advertising strategies, emphasizing the impact of their rivalry on consumer culture.
Why Watch
- •See the impact of the 'New Coke' formula change in 1985.
- •Meet key figures like Roger Enrico and Stuart Elliott.
- •Find out how Pepsi challenged Coca-Cola's dominance.
Did You Know
•Coca-Cola was the dominant force in the soda industry for nearly 100 years.
•The 'New Coke' formula change occurred in 1985 and shocked consumers.
•The documentary features interviews with Roger Enrico and Stuart Elliott.
Perfect For
Soft drink historyCorporate rivalriesAdvertising strategies