Deep Dive: Billion Dollar Bully (2019)
Film Lens
Billion Dollar Bully is a documentary directed by Kaylie Milliken that investigates Yelp's business practices, particularly focusing on the impact of negative reviews on small businesses. Milliken's interest in the subject arose when she noticed discrepancies between Yelp reviews and actual patient experiences at her medical practice. The film features various testimonials and allegations against Yelp, including claims that the company manipulates reviews to benefit its financial interests.
The documentary also discusses legal battles surrounding Yelp, including the 2011 case Levitt v. Yelp! Inc. where the court ruled that Yelp's actions regarding review management fell under the protections of the Communications Decency Act. This ruling, along with subsequent legal challenges, raises questions about the ethical implications of Yelp's practices and the broader impact on businesses relying on online reviews for their reputation.
Why Watch
- •See Kaylie Milliken's personal story with Yelp reviews.
- •Find out about Yelp's legal challenges and court rulings.
- •Meet business owners affected by Yelp's practices.
Did You Know
•Billion Dollar Bully was released on May 21, 2019.
•The film's Kickstarter campaign surpassed its $60,000 goal by 150%.
•Yelp's stock declined by 4% the day after the film's initial press release.
•In 2011, a judge ruled that Yelp's review management practices were protected under Section 230 of the Communications Decency Act.
Perfect For
Small business ownersOnline review enthusiastsLegal professionals