Film Lens
In 1934, Ferdinand Porsche was tasked with designing a car for the German populace, resulting in the KdF-Wagen, known as the 'Strength through Joy' car. The film examines how this vehicle was intended to be affordable, with a target price of less than a thousand Reichsmarks. It also discusses the enduring legacy of the VW Beetle, which has maintained its iconic design since the 1990s.
The documentary features insights from the makers of Mini Magic, GTi Magic, and MG Magic, providing a deep look into the cultural significance of the VW Beetle. It emphasizes the car's role as 'the people's car' and its lasting popularity, illustrating how the Beetle has become a symbol of automotive history and design.
Why Watch
- •See how the VW Beetle became 'the people's car'.
- •Find out about Ferdinand Porsche's original vision in 1934.
- •Meet the creators behind Mini Magic and GTi Magic.
Did You Know
•Ferdinand Porsche was commissioned to create the KdF-Wagen in 1934.
•The KdF-Wagen was designed to be sold for less than a thousand Reichsmarks.
•The VW Beetle's design has remained virtually unchanged since the 1990s.
Perfect For
Automotive history enthusiastsFans of classic carsDesign aficionados