Film Lens
Aromat critiques the overwhelming presence of commercial messages in Belgrade, where advertisements dominate public spaces and influence daily life. The film argues that these constant messages distract from environmental issues and the realities of human existence. It uses the tagline 'We Love Belgrade' to illustrate how marketing justifies large investments while masking deeper societal neglect.
The narrative centers on the impact of commercialism on individuals, particularly focusing on a young mother of two who relies on scavenging from trash cans for survival. This personal story serves as a stark contrast to the flashy advertisements that fill the city, raising questions about the true cost of consumer culture in urban environments.
Why Watch
- •See how ads dominate Belgrade's public spaces.
- •Find out about the impact of commercialism on daily life.
- •Meet a mother who survives by scavenging trash.
Did You Know
•The film has a duration of 7 minutes.
•The tagline 'We Love Belgrade' is used to justify large investments.
•The film shows the influence of ads on a young mother of two.
Perfect For
Advertising critiqueUrban studiesSocial commentary