Film Lens
The documentary examines Amazon's influence on consumer behavior and data collection. It discusses how Amazon anticipates customer needs, as illustrated by the example of Julia, who is pregnant and may receive products before she even realizes she needs them. The film features insights from a professor at Oxford, who explains the shift from industrial to data capitalism, emphasizing Amazon's role in this transformation.
The narrative raises concerns about privacy and dependence on a single company for essential goods and services. It questions the implications of a future where Amazon controls significant aspects of daily life, including healthcare and grocery needs. The film suggests that while convenience is appealing, it may come at the cost of personal freedom and social connections.
Why Watch
- •See how Amazon predicts consumer needs before they arise.
- •Meet a professor who discusses data capitalism's impact.
- •Find out about the risks of relying on one company for essentials.
Did You Know
•Amazon controls almost half of online trade in the U.S.
•The main building of Amazon is called 'day one'.
•The professor at Oxford specializes in data capitalism and Internet governance.
•Amazon's marketplace offers millions of different products.
Perfect For
Data privacy advocatesE-commerce enthusiastsTech industry watchers