Film Lens
Addiction Incorporated focuses on Victor DeNoble, a former tobacco researcher at Philip Morris in the 1980s. DeNoble reveals the hidden ingredients in cigarettes that contribute to addiction, demonstrating how these substances impact brain chemistry and behavior. His research prompted a national campaign for stricter tobacco regulations, highlighting the ethical dilemmas faced by researchers in the tobacco industry.
The film addresses the ongoing conflict between corporate interests and public health. It emphasizes the need for transparency in tackling addiction, showcasing the implications of DeNoble's findings on tobacco regulation and public awareness regarding smoking addiction.
Why Watch
- •Meet Victor DeNoble, a key tobacco researcher.
- •Find out how cigarettes affect brain chemistry.
- •See the push for stricter tobacco regulations.
Did You Know
•Victor DeNoble worked for Philip Morris in the 1980s.
•The film has a runtime of 76 minutes.
•The tagline of the film is 'He who addicts the MOST wins.'
Perfect For
Tobacco industry ethicsPublic health advocatesAddiction studies